:root {
  --ink: #242221;
  --ash: #525151;
  --paper: #f8f7f3;
  --mist: #d9d6ce;
  --blue: #799dcb;
  --blue-dark: #406a9d;
  --sage: #9da998;
  --clay: #b77b62;
  --line: rgba(255, 255, 255, 0.18);
  --text: #f8f7f3;
  --muted: #d5d1c8;
  --dark-muted: #57524e;
  --max: 1180px;
  --pad: clamp(1.25rem, 4vw, 4rem);
  --sans: "proxima-nova", -apple-system, BlinkMacSystemFont, "Segoe UI", sans-serif;
  --display: "Josefin Sans", var(--sans);
}

* {
  box-sizing: border-box;
}

html {
  color: var(--text);
  background: var(--ink);
  font-family: var(--sans);
  scroll-behavior: smooth;
}

body {
  margin: 0;
  background: linear-gradient(112deg, var(--ink) 0%, var(--ash) 100%);
}

body.theme-light {
  color: var(--ink);
  background: linear-gradient(135deg, #c2c0b8 0%, #eeece6 100%);
}

img, svg, video {
  max-width: 100%;
}

img, video {
  display: block;
}

a {
  color: currentColor;
  text-decoration: none;
}

p {
  margin: 0;
}

p + p {
  margin-top: 1rem;
}

ul {
  margin: 0;
  padding: 0;
}

li {
  list-style: none;
}

button {
  border: 0;
  background: none;
  color: currentColor;
  font: inherit;
  cursor: pointer;
}

.skip-link {
  position: absolute;
  left: 1rem;
  top: -5rem;
  z-index: 2000;
  padding: 0.75rem 1rem;
  background: var(--ink);
  color: white;
}

.skip-link:focus {
  top: 1rem;
}

.site-header {
  position: sticky;
  top: 0;
  z-index: 1000;
  display: flex;
  align-items: center;
  justify-content: space-between;
  gap: 1.5rem;
  min-height: 78px;
  padding: 0.75rem var(--pad);
  border-bottom: 6px solid var(--blue);
  background: rgba(255, 255, 255, 0.96);
  color: var(--ink);
  backdrop-filter: blur(12px);
}

.logo {
  display: flex;
  flex-direction: column;
  align-items: flex-start;
  flex: 0 0 auto;
}

.logo img {
  width: clamp(11rem, 18vw, 14.5rem);
}

.logo span {
  margin-left: 0.75rem;
  margin-top: 0.1rem;
  color: var(--blue-dark);
  font-size: 0.78rem;
  font-weight: 700;
  letter-spacing: 0.12em;
  line-height: 1.2;
  text-transform: uppercase;
}

.nav-toggle {
  display: none;
  width: 2.5rem;
  height: 2.5rem;
  align-items: center;
  justify-content: center;
  margin-left: auto;
}

.nav-toggle span,
.nav-toggle::before,
.nav-toggle::after {
  content: "";
  display: block;
  width: 1.55rem;
  height: 2px;
  background: var(--ink);
}

.nav-toggle span {
  position: relative;
}

.nav-toggle::before {
  transform: translateY(-7px);
  position: absolute;
}

.nav-toggle::after {
  transform: translateY(7px);
  position: absolute;
}

.site-nav {
  display: flex;
  align-items: center;
  gap: clamp(0.6rem, 2vw, 1.2rem);
  font-size: 0.86rem;
  font-weight: 700;
  letter-spacing: 0.04em;
  text-transform: uppercase;
}

.site-nav a {
  color: var(--dark-muted);
}

.site-nav a:hover,
.site-nav a[aria-current="page"] {
  color: var(--blue-dark);
}

.social {
  display: flex;
  align-items: center;
  gap: 0.55rem;
  margin-left: 0.5rem;
}

.social img {
  width: 1.15rem;
  height: 1.15rem;
}

.section,
.hero,
.split-band,
.story-band,
.blog-band {
  padding: clamp(4rem, 8vw, 8rem) var(--pad);
}

.inner {
  max-width: var(--max);
  margin: 0 auto;
}

.hero {
  min-height: calc(100vh - 78px);
  display: grid;
  align-items: start;
  padding-top: clamp(3rem, 6vw, 5rem);
}

.hero-grid {
  display: grid;
  grid-template-columns: minmax(0, 1.1fr) minmax(18rem, 0.85fr);
  gap: clamp(2rem, 6vw, 6rem);
  align-items: center;
}

.eyebrow {
  color: var(--blue);
  font-size: 0.82rem;
  font-weight: 700;
  letter-spacing: 0.18em;
  line-height: 1.4;
  text-transform: uppercase;
}

.hero .eyebrow,
.page-hero .eyebrow,
.section-heading .eyebrow,
.split-content .eyebrow,
.cta-band .eyebrow {
  font-size: 0.82rem;
  letter-spacing: 0.18em;
  line-height: 1.4;
}

.section-heading .eyebrow + h2,
.split-content .eyebrow + h2,
.cta-band .eyebrow + h2 {
  margin-top: 0.65rem;
}


h1, h2, h3 {
  font-family: var(--display);
  font-weight: 100;
  letter-spacing: 0;
  margin: 0;
}

h1 {
  max-width: 13ch;
  font-size: clamp(3.2rem, 9vw, 6rem);
  line-height: 0.92;
  margin-top: 1rem;
}

.hero-copy {
  max-width: 42rem;
  margin-top: 1.5rem;
  color: var(--muted);
  font-size: clamp(1.15rem, 2vw, 1.55rem);
  line-height: 1.5;
}

.hero-actions {
  display: flex;
  flex-wrap: wrap;
  gap: 0.8rem;
  margin-top: 2rem;
}

.button {
  display: inline-flex;
  align-items: center;
  justify-content: center;
  min-height: 2.85rem;
  padding: 0.8rem 1.25rem;
  border: 1px solid rgba(255, 255, 255, 0.68);
  border-radius: 999px;
  background: rgba(255, 255, 255, 0.14);
  color: white;
  font-size: 0.82rem;
  font-weight: 700;
  letter-spacing: 0.1em;
  text-transform: uppercase;
}

.button:hover {
  background: rgba(255, 255, 255, 0.24);
}

.button--dark {
  border-color: rgba(36, 34, 33, 0.3);
  background: rgba(36, 34, 33, 0.1);
  color: var(--ink);
}

.button--dark:hover {
  background: rgba(36, 34, 33, 0.18);
}

.hero-wheel {
  display: grid;
  place-items: center;
}

.hero-wheel img {
  width: min(100%, 32rem);
  filter: drop-shadow(0 2rem 3rem rgba(0, 0, 0, 0.25));
}

.proof-strip {
  border-top: 1px solid var(--line);
  border-bottom: 1px solid var(--line);
  padding: 1.2rem var(--pad);
  background: rgba(255, 255, 255, 0.05);
}

.proof-strip .inner {
  display: flex;
  align-items: flex-start;
  gap: 1.25rem clamp(1rem, 3vw, 2rem);
}

.proof-item {
  flex: 1 1 0;
  align-self: flex-start;
  margin: 0;
  color: var(--muted);
  font-size: 0.9rem;
  line-height: 1.4;
}

.proof-item strong {
  display: block;
  color: white;
  font-size: 0.78rem;
  letter-spacing: 0.12em;
  line-height: 1.1;
  margin: 0 0 0.35rem;
  text-transform: uppercase;
}

.section-heading {
  max-width: 56rem;
  margin-bottom: clamp(2rem, 5vw, 4rem);
}

.section-heading h2 {
  font-size: clamp(2.2rem, 5vw, 5rem);
  line-height: 0.98;
}

.section-heading p {
  max-width: 42rem;
  margin-top: 1rem;
  color: var(--muted);
  font-size: clamp(1.05rem, 1.6vw, 1.25rem);
  line-height: 1.55;
}

.capability-grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 1px;
  background: var(--line);
  border: 1px solid var(--line);
}

.capability {
  min-height: 14rem;
  padding: clamp(1.2rem, 2.5vw, 1.75rem);
  background: rgba(36, 34, 33, 0.58);
}

.capability h3 {
  color: white;
  font-size: clamp(1.4rem, 2vw, 2rem);
  line-height: 1.05;
}

.capability p {
  margin-top: 0.75rem;
  color: var(--muted);
  line-height: 1.5;
}

.split {
  display: grid;
  grid-template-columns: minmax(0, 0.95fr) minmax(0, 1.05fr);
  gap: clamp(2rem, 6vw, 6rem);
  align-items: center;
}

.split + .split {
  margin-top: clamp(4rem, 8vw, 8rem);
}

.split:nth-child(even) .split-media {
  order: 2;
}

.split-media img {
  width: 100%;
  aspect-ratio: 4 / 3;
  object-fit: cover;
}

.split-content h2,
.split-content h3 {
  font-size: clamp(2rem, 4vw, 4rem);
  line-height: 1;
}

.split-content p,
.split-content li {
  color: var(--muted);
  font-size: clamp(1.02rem, 1.5vw, 1.2rem);
  line-height: 1.6;
}

.split-content p {
  margin-top: 1rem;
}

.split-content ul {
  display: grid;
  gap: 0.45rem;
  margin-top: 1.25rem;
}

.split-content li {
  position: relative;
  padding-left: 1.25rem;
}

.split-content li::before {
  content: "";
  position: absolute;
  left: 0;
  top: 0.65em;
  width: 0.42rem;
  height: 0.42rem;
  border-radius: 999px;
  background: var(--blue);
}

.slider-wrap {
  padding: 0 var(--pad) clamp(4rem, 8vw, 8rem);
}

.slider {
  position: relative;
  max-width: min(90vw, 1160px);
  margin: 0 auto;
  overflow: hidden;
  border: 1px solid var(--line);
  background: #111;
}

.slide-track {
  display: flex;
  width: 100%;
  transition: transform 480ms ease;
}

.slide {
  flex: 0 0 100%;
  min-width: 100%;
  max-width: 100%;
  margin: 0;
  position: relative;
  overflow: hidden;
}

.slide img {
  display: block;
  width: 100%;
  aspect-ratio: 16 / 9;
  object-fit: cover;
  object-position: center center;
}

.slide figcaption {
  position: absolute;
  left: clamp(1rem, 3vw, 2rem);
  bottom: clamp(1rem, 3vw, 2rem);
  max-width: 28rem;
  padding: 0.75rem 0.9rem;
  background: rgba(36, 34, 33, 0.72);
  color: white;
  font-size: 0.95rem;
  line-height: 1.35;
}

.slider-button {
  position: absolute;
  top: 50%;
  width: 2.75rem;
  height: 2.75rem;
  transform: translateY(-50%);
  border-radius: 999px;
  background: rgba(36, 34, 33, 0.42);
  color: white;
  font-size: 1.7rem;
  line-height: 1;
}

.slider-button:hover {
  background: rgba(36, 34, 33, 0.7);
}

.slider-button.prev {
  left: 1rem;
}

.slider-button.next {
  right: 1rem;
}

.cta-band {
  padding: clamp(4rem, 8vw, 8rem) var(--pad);
  background: var(--paper);
  color: var(--ink);
}

.cta-band .inner {
  display: grid;
  grid-template-columns: 1fr auto;
  gap: 2rem;
  align-items: center;
}

.cta-band h2 {
  max-width: 15ch;
  font-size: clamp(2.2rem, 5vw, 5rem);
  line-height: 0.96;
}

.cta-band p {
  max-width: 42rem;
  margin-top: 1rem;
  color: var(--dark-muted);
  font-size: clamp(1.05rem, 1.5vw, 1.22rem);
  line-height: 1.55;
}

.page-hero {
  padding: clamp(3.5rem, 7vw, 6rem) var(--pad) clamp(3rem, 7vw, 6rem);
}

.page-hero .inner {
  display: grid;
  grid-template-columns: minmax(0, 0.95fr) minmax(18rem, 0.65fr);
  gap: clamp(2rem, 6vw, 6rem);
  align-items: end;
}

.page-hero h1 {
  max-width: 12ch;
  color: inherit;
}

.page-hero p {
  color: inherit;
  opacity: 0.78;
  font-size: clamp(1.15rem, 2vw, 1.45rem);
  line-height: 1.5;
}

.theme-light .eyebrow,
.theme-light .page-hero p,
.theme-light .section-heading p,
.theme-light .split-content p,
.theme-light .split-content li {
  color: var(--dark-muted);
}

.theme-light .split-content li::before {
  background: var(--blue-dark);
}

.principles {
  display: grid;
  grid-template-columns: repeat(2, 1fr);
  gap: clamp(1rem, 3vw, 2rem);
}

.principle {
  padding: clamp(1.2rem, 3vw, 2rem);
  border: 1px solid rgba(36, 34, 33, 0.18);
  background: rgba(255, 255, 255, 0.28);
}

.principle h3 {
  font-size: clamp(1.4rem, 2vw, 2.1rem);
}

.principle p {
  margin-top: 0.75rem;
  color: var(--dark-muted);
  line-height: 1.55;
}

.blog-list {
  display: grid;
  gap: clamp(1.2rem, 3vw, 2rem);
}

.post-card {
  display: grid;
  grid-template-columns: minmax(12rem, 0.45fr) 1fr;
  gap: clamp(1.25rem, 3vw, 3rem);
  padding: clamp(1rem, 3vw, 1.5rem);
  border: 1px solid var(--line);
  background: rgba(36, 34, 33, 0.42);
}

.post-card img {
  height: 100%;
  min-height: 13rem;
  object-fit: cover;
}

.post-card time {
  color: var(--blue);
  font-size: 0.82rem;
  font-weight: 700;
  letter-spacing: 0.1em;
  text-transform: uppercase;
}

.post-card h2 {
  margin-top: 0.5rem;
  font-size: clamp(1.6rem, 3vw, 3rem);
  line-height: 1.05;
}

.post-card p {
  margin-top: 1rem;
  color: var(--muted);
  line-height: 1.6;
}

.post-card a.read-more {
  display: inline-flex;
  margin-top: 1rem;
  color: var(--blue);
  font-weight: 700;
}

.site-footer {
  padding: 2rem var(--pad);
  background: var(--ink);
  color: #aaa5a0;
  font-size: 0.92rem;
}

.site-footer .inner {
  display: grid;
  grid-template-columns: 1fr auto;
  gap: 2rem;
  align-items: center;
}

.site-footer a {
  color: #d5d1c8;
  font-weight: 700;
}

.footer-links {
  display: flex;
  flex-wrap: wrap;
  gap: 1rem;
}

@media (max-width: 920px) {
  .hero-grid,
  .page-hero .inner,
  .split,
  .cta-band .inner {
    grid-template-columns: 1fr;
  }

  .split:nth-child(even) .split-media {
    order: 2;
  }

  .split-content {
    order: 1;
  }

  .split-media {
    order: 2;
  }

  .capability-grid,
  .principles {
    grid-template-columns: 1fr 1fr;
  }

  .proof-strip .inner {
    display: grid;
    grid-template-columns: 1fr 1fr;
    align-items: start;
  }
}

@media (max-width: 700px) {
  .site-header {
    align-items: center;
  }

  .nav-toggle {
    display: inline-flex;
  }

  .site-nav {
    display: none;
    flex-basis: 100%;
    flex-direction: column;
    align-items: flex-start;
    width: 100%;
    padding: 1rem 0 0.25rem;
  }

  .site-nav.is-open {
    display: flex;
  }

  .site-nav a {
    width: 100%;
    padding: 0.75rem 0;
    border-top: 1px solid #ece8df;
  }

  .social {
    margin-left: 0;
  }

  .hero {
    min-height: auto;
  }

  .capability-grid,
  .principles,
  .post-card,
  .site-footer .inner {
    grid-template-columns: 1fr;
  }

  .capability {
    min-height: 10rem;
  }

  .proof-strip .inner {
    grid-template-columns: 1fr;
  }

  .post-card img {
    min-height: 0;
  }

  .slide figcaption {
    position: static;
    max-width: none;
    background: rgba(36, 34, 33, 0.92);
  }

  .slider-button {
    top: 42%;
  }
}

.framework-figure {
  display: grid;
  place-items: center;
  padding: 0 var(--pad) clamp(1rem, 4vw, 3rem);
}

.framework-figure img {
  width: min(100%, 44rem);
  filter: drop-shadow(0 1.25rem 2rem rgba(36, 34, 33, 0.16));
}

.principle h3 {
  color: var(--blue);
}

.principle a {
  text-decoration: underline;
  text-underline-offset: 0.16em;
  text-decoration-thickness: 1px;
}

.principle a:hover {
  color: var(--blue);
}

.principle ul {
  margin: 0.85rem 0 0 1.25rem;
  padding: 0;
  color: var(--dark-muted);
}

.principle li {
  list-style: disc;
  color: inherit;
  line-height: 1.55;
}

.principle li + li {
  margin-top: 0.35rem;
}

.principle h3 {
  font-weight: 400;
}

.principle h3 {
  color: var(--blue-dark);
}

.narrative-rows .split-content a {
  text-decoration: underline;
  text-underline-offset: 0.16em;
  text-decoration-thickness: 1px;
}

.narrative-rows .split-content a:hover {
  color: var(--blue-dark);
}

.narrative-rows .split-content ul {
  color: var(--dark-muted);
}

.narrative-rows .split-content li {
  color: inherit;
}

.narrative-rows .split-content li::before {
  background: currentColor;
}

.framework-section {
  padding-bottom: clamp(0.5rem, 2vw, 1.5rem);
}

.framework-section + .section {
  padding-top: clamp(1rem, 3vw, 2.5rem);
}

.page-hero:has(+ .framework-section) {
  padding-bottom: clamp(1rem, 3vw, 2.5rem);
}

.framework-section {
  padding-top: clamp(0.5rem, 2vw, 1.5rem);
}

.levers-intro {
  padding-bottom: clamp(0.75rem, 2vw, 1.5rem);
}

.levers-intro .section-heading {
  margin-bottom: 0;
}

.levers-intro + .narrative-rows {
  padding-top: clamp(1rem, 3vw, 2rem);
}

.narrative-rows .split-content h3 {
  font-family: var(--display);
  font-weight: 400;
  font-size: clamp(1.45rem, 2.4vw, 2.4rem);
  line-height: 1.05;
  color: var(--dark-muted);
  margin: 0 0 1rem;
}

.split-media--diagram img {
  aspect-ratio: auto;
  height: auto;
  object-fit: contain;
}

.theme-light .split-content a {
  text-decoration: underline;
  text-underline-offset: 0.16em;
  text-decoration-thickness: 1px;
}

.theme-light .split-content a:hover {
  color: var(--blue);
}

.story-splits {
  padding-top: clamp(1.5rem, 4vw, 3rem);
  padding-bottom: clamp(2rem, 5vw, 4rem);
}

.story-splits .split + .split {
  margin-top: clamp(2rem, 5vw, 4rem);
}

.story-splits + .section {
  padding-top: clamp(2rem, 5vw, 4rem);
}

.newsletter-link {
  display: inline-flex;
  align-items: center;
  gap: 0.35rem;
}

.newsletter-link img {
  width: 1.05rem;
  height: auto;
}

.site-footer .inner {
  grid-template-columns: auto 1fr;
}

.site-footer p {
  justify-self: end;
  text-align: right;
}

.footer-icon-link {
  display: inline-flex;
  align-items: center;
  gap: 0.35rem;
}

.footer-icon-link img {
  width: 1.05rem;
  height: auto;
}

@media (max-width: 700px) {
  .site-footer .inner {
    grid-template-columns: 1fr;
  }

  .site-footer p {
    justify-self: start;
    text-align: left;
  }
}

.newsletter-section {
  padding: clamp(2rem, 5vw, 5rem) var(--pad) clamp(5rem, 8vw, 8rem);
}

.newsletter-layout {
  display: grid;
  grid-template-columns: minmax(0, 0.75fr) minmax(20rem, 1fr);
  gap: clamp(2rem, 6vw, 5rem);
  align-items: start;
}

.newsletter-copy h2 {
  color: var(--dark-muted);
  font-family: var(--display);
  font-size: clamp(1.8rem, 3.5vw, 3.2rem);
  font-weight: 300;
  line-height: 1;
}

.newsletter-copy p {
  margin-top: 1rem;
  color: var(--dark-muted);
  font-size: clamp(1.05rem, 1.5vw, 1.2rem);
  line-height: 1.65;
}

.newsletter-form {
  display: grid;
  gap: 1rem;
  padding: clamp(1.25rem, 3vw, 2rem);
  border: 1px solid rgba(36, 34, 33, 0.18);
  background: rgba(255, 255, 255, 0.42);
  color: var(--dark-muted);
}

.newsletter-form label,
.newsletter-form legend,
.required-note {
  color: var(--dark-muted);
  font-size: 0.82rem;
  font-weight: 700;
  letter-spacing: 0.08em;
  text-transform: uppercase;
}

.required-note {
  margin: 0;
  color: var(--blue-dark);
}

.newsletter-form input[type="email"],
.newsletter-form input[type="text"] {
  width: 100%;
  min-height: 3rem;
  margin-top: 0.45rem;
  padding: 0.75rem 0.85rem;
  border: 1px solid rgba(36, 34, 33, 0.24);
  border-radius: 0;
  background: rgba(255, 255, 255, 0.72);
  color: var(--ink);
  font: inherit;
}

.newsletter-form input:focus {
  border-color: var(--blue-dark);
  outline: 2px solid rgba(121, 157, 203, 0.32);
  outline-offset: 2px;
}

.form-grid {
  display: grid;
  grid-template-columns: repeat(2, minmax(0, 1fr));
  gap: 1rem;
}

.newsletter-form fieldset {
  display: grid;
  gap: 0.75rem;
  margin: 0.75rem 0 0;
  padding: 1rem;
  border: 1px solid rgba(36, 34, 33, 0.18);
}

.newsletter-form legend {
  padding: 0 0.35rem;
}

.checkbox-label {
  display: flex;
  align-items: flex-start;
  gap: 0.65rem;
  font-size: 0.95rem !important;
  font-weight: 400 !important;
  letter-spacing: 0 !important;
  line-height: 1.45;
  text-transform: none !important;
}

.checkbox-label input {
  width: 1rem;
  height: 1rem;
  margin-top: 0.2rem;
  accent-color: var(--blue-dark);
}

.mailchimp-hidden {
  position: absolute;
  left: -5000px;
}

.newsletter-form .button {
  justify-self: start;
  margin-top: 0.5rem;
}

.form-responses {
  color: var(--dark-muted);
  line-height: 1.5;
}

@media (max-width: 760px) {
  .newsletter-layout,
  .form-grid {
    grid-template-columns: 1fr;
  }
}

.newsletter-signup {
  padding: clamp(3rem, 6vw, 5.5rem) var(--pad) clamp(5rem, 9vw, 8rem);
}

.newsletter-signup__inner {
  max-width: 44rem;
}

.newsletter-signup h1 {
  max-width: 40rem;
  margin-top: 0.7rem;
  color: var(--ink);
  font-size: clamp(2.35rem, 5vw, 4.2rem);
  line-height: 0.98;
}

.newsletter-intro {
  max-width: 40rem;
  margin-top: 1.35rem;
  color: var(--dark-muted);
  font-size: clamp(1.05rem, 1.7vw, 1.28rem);
  line-height: 1.65;
}

.newsletter-signup .newsletter-form {
  margin-top: clamp(1.75rem, 4vw, 3rem);
}